LAS VEGAS, Jan. 6 /PRNewswire/ -- Opticality Corporation today unveiled a line of 3D digital displays ranging in size from 17" to 50" that equip corporate marketers with a fresh, stop-people-in-their-tracks alternative to conventional 2D display, television and print advertising. The screens make images appear to hover in mid-air without the need for special 3D viewing glasses, addressing the need for innovative ways to capture consumers' attention, build brand awareness, and increase message retention.
The displays can also be used as a new platform for arcade games, medical and scientific imaging, and digital broadcasting on both PCs and TVs.
Opticality's displays present 3D images that float deep within and as much as six feet in front of LCD and plasma screens, utilizing proprietary technology that has been successfully tested in over 1,000 venues around the world. Images can be seen in a wide 120-degree field for simultaneous viewing by multiple people in retail stores, malls, airports, hotels, casinos, sports arenas, trade shows, exhibition halls and other high-traffic environments of any kind.
Each screen can carry messages from multiple advertisers, creating a lucrative new revenue stream for advertising agencies as well as revenue- sharing opportunities for venues where the screens are placed. Some models can also support both 2D and 3D content, making it possible to mix existing 2D messages with newer 3D ads.
Opticality also offers a complete toolset for easy and flexible deployment, including:
-- Content creation tools, with the option to create new 3D content or convert legacy 2D content utilizing popular animation programs such as Maya or 3ds Max and then running the video through Opticality's rendering software plug-in. Alternatively, corporate marketers can engage Opticality or its network of licensed content creation houses to develop product or branding messages. -- Content management tools for play list creation, measurement reporting and seamless content delivery, making it easy to stage multiple messages from one or more advertisers as well as track results. -- Free-standing, wall-mounted or cabinet-based installation, including integration into marketing furniture available from Opticality or its dealers.
"Corporate marketers today need to find a way to cut through the advertising clutter, and our 3D displays offer the first completely new messaging platform since the advent of banner ads on the Internet," said Elliot Klein, President and CEO of Opticality.
"Research shows that it now takes 117 prime-time commercials to reach the same number of people as three 60-second TV spots in 1965, and developments like TiVo digital video recorders are making it even more difficult to connect with consumers," Klein noted. "Moving to 3D signage can help advertisers combat these challenges by making messages pop -- literally -- for maximum impact."
About Opticality Corporation
Opticality Corporation (formerly X3D Technologies Corp.) is a world- leading 3D technology company focusing on developing, marketing and licensing autostereoscopic 3D 'opticality' displays, products and content production services to the advertising, computer and television industries. The company's patented 3D software and hardware technologies enable observers to see lifelike images that float deep inside and project up to several feet in front of the screen. Images are visible to the naked eye, require no special viewing aids, and can be seen at 120-degree peripheries. The company's offerings include turnkey programs customized to meet partners' business objectives. For more information, visit http://www.opticalitycorp.com/ .
CONTACT: Belinda Banks for Opticality Corporation, +1-212-946-2823, Belinda@sspr.com
Web Site: http://www.opticalitycorp.com/ http://www.cesweb.org/default_flash.asp
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